The brand kit
Everything that makes us look like us.
The visual identity for Your Big Day. Use this page as the source of truth for any partner, press, or collaborator working with the brand. The discipline that keeps us looking quietly luxurious is the willingness to use very little of it at once.
01 — Logo
Wordmark, mark, lockup.
The wordmark is set in Fraunces, weight 400, with the variable axis tuned to display optical size. It always carries a closing period. The mark is the numeral 28 inside a hairline circle — the program length, made visual.
02 — Palette
Linen page, cocoa-ink text, clay-rose for the moment that asks.
Any single screen uses at most three colours: background, ink, and one accent. The palette is wide so we never run out of expressive room — not so we use it all at once.
Linen
Page surface
#F4EDE0
--background
Bone
Section break / muted
#EAE0D0
--secondary
Sand
Hairline borders
#DBCDB6
--border
Champagne
Highlight surfaces
#E9D7B2
--accent
Cocoa-ink
Body text
#3A2D20
--foreground
Taupe
Eyebrows, captions
#7A6555
--muted-foreground
Clay-rose
Primary action
#A26354
--primary
Sienna
Destructive / warnings
#A14A2D
--destructive
03 — Typography
Fraunces for editorial. Inter Tight for everything else.
Display
Fraunces · 88px · weight 400 · -0.025em · opsz 144
H1
Fraunces · 64px · weight 400 · -0.022em
H2
Fraunces · 44px · weight 400 · -0.018em
H3
Fraunces · 26px · weight 400 · -0.012em
Body large
Inter Tight · 19px · weight 400 · 1.65 line-height
Body
Inter Tight · 16px · weight 400 · 1.6 line-height
Eyebrow
Inter Tight · 11px · weight 500 · 0.22em tracking · uppercase
04 — Voice
Calm, expert, deliberate, knowing.
We speak like a brilliant friend who happens to be a board-eligible expert. Complete sentences. Restraint. Never exclamation points, never emoji, never hype words, never urgency tactics.
“We do twenty-eight days, beautifully — not everything.”
“Skin renews itself in twenty-eight days. We use every one of them.”
“The work is real, but it is never rushed.”
“Finish the work, then wait.”
“The day was a beginning, not a peak.”
“We don't sell you twelve products when three will do.”
“The buffer is the protocol; the discipline is the product.”
“A small studio that knows you by name and by skin.”
“Some weeks we add. The week before your day, we subtract.”
“You walk into your day already finished.”
05 — Components
The pieces, in their default state.
Buttons
Sizes
Badge
Form input
Card
06 — Boilerplate
Copy snippets for press, partners, and footers.
Tagline · 9 words
We do twenty-eight days, beautifully. Not everything else.
Short tagline
We do twenty-eight days, beautifully.
Bio · 280 chars
A small studio running one protocol: twenty-eight days of quiet, deliberate work timed to the morning that matters. Brides, milestones, headshots — the day on your calendar. Dermatologist-vetted, esthetician-led, app-paced. We do twenty-eight days, beautifully — not everything.
Boilerplate · 50 words
Your Big Day is a small studio running a single program: a dermatologist-vetted, twenty-eight-day pre-event skincare protocol, paced to the cycle your skin already runs on. Four weeks, four chapters, one quiet ramp to the morning that matters. We do this, and only this, beautifully.
The closing principle
“When in doubt: remove a line, widen a margin, lower a contrast, slow a transition.”